Instagram brand Ofra Makeup products has teamed up with YouTube personality Nikkietutorials for a remarkably expensive cooperation of three liquid lipsticks and a highlighter. And I won’t be buying. I’ve mentioned before that I am really not just an enthusiast of collaborations. And that is basically because usually what goes on is that either the price is crazy high or the grade of the product is rather bad, or a combination of both.
The reason for this is the fact, both parties need to be paid. To be a disclaimer, I’ve tried out Ofra Makeup never. And I’ve heard of them beyond your YT world never. The very first time I heard about them is when they collaborated with KathleenLights with a liquid lipstick, and then I only heard about them through the avalanche of men and women wanting to get something Kathleen recommended.
Here’s my thing: I can’t stand or trust brands such as this that only are available because they have got paid some person on YT to shill their products. It is thought by me wholly compromises the integrity of the actual YouTube software was once supposed to be. I have no idea how in the hell regular consumers are likely to trust most people on YT when your entire platform is becoming more of a home-shopping network than women shooting the shit and referring to makeup. In case the only reason I am going to find out about your brand is basically because you paid KathleenLights or Jaclyn Hill or Nikkietutorials to discuss you, then I am sure as hell not heading to buy anything from you.
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End of storyline. This is my personal preference. I have recently delved into the world of indie make-up (specifically eyeshadows), and I have not observed one of these “major” YT personalities mention the brands I’ve purchased from. I’ve experimented with Morphe, Colourpop, Violet Voss, BH Cosmetics, etc., and the shadows from Fyrinnae blow all those from the water. They truly are even better that a lot of shadows I’ve tested out from Makeup Geek. Yet, none of the “influencers” talk about Fyrinnae. And they’re said to be makeup enthusiasts who’ve made a career out of striving cosmetic products and “informing” folks of fun new products.
Thing is, I didn’t just lately find out about Fyrinnae or other indie brands. Not by a long shot. I have been aware of the indie community for a long time. I didn’t think I’d like loose shadows. I wasn’t reading about them all the time the way I was hearing about MAC and Urban Decay and Too Faced, and so I figured they weren’t top notch.
But now I see some of my indie shadows as the best in my own collection, and I feel they truly are the best held magic formula in this grouped community. And the reason why they are a “secret” is because the brands haven’t been paying people gobs of money to shill their products. Many of the brands are a one-person shop, and turnaround time can be considered a couple weeks or more because of that.